对话滔搏|不甘再当“耐克阿迪们”的推手,这家港股零售巨头要为自己搭台

每日经济新闻
Sep 30, 2025

雨中,成都万象城门口排起蜿蜒长队,只为一睹詹姆斯的风采;深圳上城内,哈登的亮相引发了无数闪光灯的追逐。今年休赛季的“NBA球星中国行”现场,再次展现了耐克与阿迪达斯在中国市场的品牌力。而这些高光时刻的背后,站着一个大多数消费者并不熟悉的名字——滔搏(HK06110)。  如今,这家零售巨头不再甘于隐身幕后。“以NBA球星中国行为例,相比以往仅提供场地,今年我们已深度参与到部分NBA球星中国行门店...

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