随着瓶装水企业2025年上半年业绩报告的陆续发布，行业巨头们交出了一份份意味深长的成绩单： 农夫山泉 凭借多品类战略高歌猛进，净利润同比增长超22%，茶饮料业务首次突破百亿元大关；而曾经的市场霸主华润怡宝却遭遇“滑铁卢”，净利润同比暴跌28.7%，传统包装水业务收入同比下降超两成。这场始于2024年的“价格战”正在演变为一场更深层次的“价值争夺战”。曾经依靠“1元水”打天下的时代正在远去，取而代之...
Source Link随着瓶装水企业2025年上半年业绩报告的陆续发布，行业巨头们交出了一份份意味深长的成绩单： 农夫山泉 凭借多品类战略高歌猛进，净利润同比增长超22%，茶饮料业务首次突破百亿元大关；而曾经的市场霸主华润怡宝却遭遇“滑铁卢”，净利润同比暴跌28.7%，传统包装水业务收入同比下降超两成。这场始于2024年的“价格战”正在演变为一场更深层次的“价值争夺战”。曾经依靠“1元水”打天下的时代正在远去，取而代之...
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