月饼市场迎来健康新趋势。临近中秋，月饼成为节气食品主角，云腿月饼、酸汤牛肉月饼、青稞豆橛子月饼的出现使得地方特色月饼持续破圈。与以往消费者担心的高油高糖不同，今年的月饼更加侧重健康，减油、低糖成为企业共识，据统计，低糖月饼近期环比增幅超40%。老字号品牌则通过造型创新与文化植入寻求年轻化转型，以融入文化和萌趣元素等打造差异化竞争力。业内人士表示，在月饼市场中寻求增量并非易事，企业需在口味创新、场景...
Source Link月饼市场迎来健康新趋势。临近中秋，月饼成为节气食品主角，云腿月饼、酸汤牛肉月饼、青稞豆橛子月饼的出现使得地方特色月饼持续破圈。与以往消费者担心的高油高糖不同，今年的月饼更加侧重健康，减油、低糖成为企业共识，据统计，低糖月饼近期环比增幅超40%。老字号品牌则通过造型创新与文化植入寻求年轻化转型，以融入文化和萌趣元素等打造差异化竞争力。业内人士表示，在月饼市场中寻求增量并非易事，企业需在口味创新、场景...
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