户外经济蓬勃发展,国内品牌抢抓“户外用品生活化”发展红利|新经济观察

封面新闻
Sep 29, 2025

封面新闻记者 易弋力近年来,随着人们生活水平的提高和健康意识的增强,户外运动逐渐成为一种时尚和生活方式。中国户外经济在政策支持、消费升级和技术创新等多重因素的推动下,呈现出蓬勃发展的态势。据国家体育总局等八部门联合印发的《户外运动产业发展规划(2022—2025年)》提出,到2025年,中国户外运动产业总规模将超过3万亿元。根据公开信息统计,近三年(2022-2025年)共有超过20个国际户外品牌...

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