农夫大战怡宝 抢到更多蛋糕的却是宗馥莉!

每日经济新闻
Sep 29, 2025

2元一瓶的包装水看似不起眼,却孕育了中国商业史上罕见的“双首富”传奇。  然而,背后的“商战”,鼓角争鸣。2024年4月,农夫山泉推出绿瓶纯净水,并将终端价下探至1元/瓶,直接瞄准了将包装纯净水作为主战场的怡宝与娃哈哈。农夫和怡宝都投入了充足的“弹药”进行“水战”,然而,接班娃哈哈后的宗馥莉也没闲着,果断参战。于是,“水战三国”上演。  激战一年多后,如今战况如何?  农夫山泉份额整体领先  “...

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