魅族高管疑似“暗讽”小米:补充限定词不要让人有被误导,产品观中包含价值观

新浪科技
Sep 29

  新浪科技讯 9月29日晚间消息,对于备受热议的广告中使用“小字标识”现象,星纪魅族集团中国区CMO万志强表示,本来不想提的,既然有人拿出来说了,那就补充两句。其实都是为了遵循法规,各家都会有一些备注说明,“不过魅族内部当时特别强调了,保留语境语义前提下,补充限定词我们要写的尽量明显些,不要让人有被误导的感觉,产品观中包含价值观。”

  此前,小米17 Pro系列手机预热海报中用醒目大字打出“逆光之王”的宣传标语,同时也在海报角落用小字体注明:“逆光之王是产品设计目标”。VIVO宣称X Fold 5手机目标是“最强折叠旗舰”。

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