亏损超680亿,Meta为何仍死磕硬件挑战苹果

XR控
Sep 30

Meta 正加速布局硬件领域,挑战苹果在消费电子市场的主导地位。尽管其 Reality Labs部门过去四年累计亏损超 680 亿美元,且智能眼镜出货量仅为 iPhone 同期预估销量的约 1%,公司仍将硬件视为未来核心战略之一。这一布局背后是 Meta 对 AI 驱动下行业变革的判断。首席执行官扎克伯格强调,智能眼镜是实现下一代 AI 交互的关键设备。新一代 Ray-Ban 眼镜已支持实时字幕等...

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