【行业】家电渠道变革:时代浪潮下的必然选择

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家电圈长按二维码关注公众号摘要:渠道变革已成为大势所趋,试图回到当年家电普及时期的渠道模式已行不通,唯有顺应时代潮流,才能在家电市场中获得生存和发展的空间。(下文主要数据或观点引用自:AI助手)在家电行业的宏大版图中,渠道变革正以一种不可阻挡的态势汹涌推进。不经意间,曾经辉煌一时的传统渠道正经历着深刻演变,专卖店与大连锁的身影逐渐稀少,线上渠道则如日中天,稳稳占据半壁江山。这一变革,并非厂商主动为...

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