Kao Corporation has announced a new strategy to accelerate growth in its Cosmetics Business, with a focus on six core brands. The company will divide these brands into three overseas expansion models to sharpen brand positioning and strengthen competitiveness in the global market. Kao plans to leverage its technological assets across dermatology, bioscience, chemicals, and production processes to drive differentiation and maximize investment efficiency. The company will also integrate human expertise with digital capabilities and artificial intelligence to enhance sales potential and streamline supply chain management, aiming to reduce fixed costs and build a more resilient business structure. Kao targets net sales of 400 billion yen and an operating margin of 15% at the earliest feasible timing after 2030, with a key milestone set for 2027 as part of its medium-term management plan "K27." The strategy is designed to establish a strong earnings base and support sustainable global growth.