金山世游副总裁刘异:游戏行业是非常好的兼顾IP价值和商业变现的内容载体

腾讯财经
Sep 29

文 | 王立广编辑 | 刘鹏9月25日晚,小米新品发布会现场,伴随着雷军的现场展示,《愤怒的小鸟》经典画面再度呈现,随着该IP正式亮相,也意味着金山世游与世嘉、Rovio达成合作,共同推动《愤怒的小鸟》重返中国市场。从金山体系内的发行团队,到独立运营的IP运营商,金山世游的转型之路正悄然启程。而在游戏行业竞争加剧、获客成本高企的背景下,游戏厂商的如何突围受到市场关注。“虽然我们位于小米科技园,也...

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