从拼产品到拼生态,新茶饮出海走向深水区

21世纪经济报道
Sep 30

21世纪经济报道记者易佳颖实习生董国琪、黄诗茹  新茶饮品牌的出海版图正以前所未有的速度在全球铺开。从东南亚的街头巷尾到纽约时代广场,再到加州苹果总部,新茶饮的门店招牌接连亮起。  霸王茶姬即将在马来西亚迎来第200家门店,并与泰国本土巨头合资深入东南亚市场;喜茶海外门店总数已超过100家,一年内激增六倍;柠季的海外签约门店也达到18家,在北美、东南亚等地均有布局。一场来自东方的茶饮浪潮已清晰可触...

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