Market Chatter: BYD Marks Down Vehicle Prices in Japan to Win Customers

MT Newswires Live
Sep 29

BYD (SHE:002594, HKG:1211) has started marking down vehicle prices in Japan in a bid to win over customers, Bloomberg reported Monday.

The Chinese automaker is offering discounts of up to 1 million yen, which, when combined with government subsidies, can yield discounts of up to 50% for customers.

The move is unlikely to make much of a difference as Japanese customers prefer legacy brands like Toyota (TYO:7203), and could risk making early buyers of BYD's cars feel duped for paying higher prices, the report said, citing Bloomberg Intelligence senior auto analyst Tatsuo Yoshida.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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