BYD (SHE:002594, HKG:1211) has started marking down vehicle prices in Japan in a bid to win over customers, Bloomberg reported Monday.
The Chinese automaker is offering discounts of up to 1 million yen, which, when combined with government subsidies, can yield discounts of up to 50% for customers.
The move is unlikely to make much of a difference as Japanese customers prefer legacy brands like Toyota (TYO:7203), and could risk making early buyers of BYD's cars feel duped for paying higher prices, the report said, citing Bloomberg Intelligence senior auto analyst Tatsuo Yoshida.
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