EPAM Systems Inc. and BOSS Launch Revolutionary Immersive Motorsport Experience Powered by Apple Vision Pro
EPAM Systems Inc. has announced a strategic collaboration with BOSS to launch a groundbreaking immersive spatial experience powered by Apple Vision Pro, aimed at transforming motorsport fandom. This initiative, developed through close cooperation between EPAM's Empathy Lab and BOSS, allows fans to step inside the world of racing with interactive features such as precision visual targeting exercises and 3D spatial puzzles inspired by real race strategies. Designed to blend luxury fashion, technology, and sport, the experience will debut ahead of the Formula 1® Singapore Airlines Singapore Grand Prix 2025 at select BOSS stores in seven cities worldwide, including London, Paris, Düsseldorf, Barcelona, Las Vegas, Dubai, and Singapore.
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