促消费再出招,支持优质消费资源与知名IP跨界联名 专家:有利于提升产业生态创新活力,催生新业态与就业机会

每日经济新闻
Sep 30

每经记者|石雨昕    每经编辑|陈旭     9月30日,财政部会同商务部联合印发《关于开展消费新业态新模式新场景试点工作的通知》(以下简称《通知》)。《通知》明确,支持老字号企业、新消费品牌企业依托本地优质消费资源,开设新店、旗舰店,开发推出“老牌新品”“国货潮品”。引导相关企业加快转型升级,培育一批新型消费龙头企业。北京师范大学教授、一带一路学院研究员万喆在接受《每日经济...

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