浙商研究||“国”然有用系列三:服装为何经常性预售?

浙商证券研究所
Oct 02, 2025

18年消费品行业研究经验,13次新财富最佳分析师(3次第一名、10次前三名),福布斯中国最佳分析师50强。2015-2019、2021-2024年新财富团队核心成员,8年消费品行业研究经验。服装行业是典型的期货订货行业,一般商品会提前销售季节6-8个月进行企划,再提前5-6个月去进行渠道商的订货会。在渠道商定货的时候,除了遵循品牌给出的一些指引,比如说必定款、必定品类等,也会预测未来自己区域的零售...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10