中国快消品行业正迎来以“质”取胜的高质量发展新阶段。作为行业领军者,康师傅饮品率先提出“稳增长、调结构”的双轮驱动发展战略,不仅实现自身高质量发展,更通过数字化赋能和创新合作模式,与渠道经销商构建了互利共赢的新型伙伴生态关系。半年度业绩报告显示,康师傅饮品积极拥抱渠道多元化趋势,构建全域营销体系,毛利率同比提高2.5个百分点至37.7%,业务发展韧性进一步提升。同时,以数字化转型赋能经销商运营效率...
Source Link中国快消品行业正迎来以“质”取胜的高质量发展新阶段。作为行业领军者,康师傅饮品率先提出“稳增长、调结构”的双轮驱动发展战略,不仅实现自身高质量发展,更通过数字化赋能和创新合作模式,与渠道经销商构建了互利共赢的新型伙伴生态关系。半年度业绩报告显示,康师傅饮品积极拥抱渠道多元化趋势,构建全域营销体系,毛利率同比提高2.5个百分点至37.7%,业务发展韧性进一步提升。同时,以数字化转型赋能经销商运营效率...
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