Viant Technology Inc. and Tubi Expand Partnership to Enhance CTV Advertising Precision and Scale

Reuters

Oct 02, 2025

<a href="https://laohu8.com/S/DSP">Viant Technology Inc.</a> and <a href="https://laohu8.com/S/2BE.AU">Tubi</a> Expand Partnership to Enhance CTV Advertising Precision and Scale

Viant Technology Inc. has announced an expanded partnership with Tubi, Fox Corporation's free ad-supported streaming service. The collaboration introduces a powerful ID sync between Viant and Tubi, enabling advertisers to reach Tubi's more than 100 million monthly active users with greater accuracy and scale. Through Viant's Direct Access program and advanced contextual solutions powered by IRIS.TV, advertisers will benefit from enhanced addressability, transparency, and measurable campaign performance across Tubi's extensive library of movies and TV episodes. This partnership aims to drive stronger outcomes for marketers by combining Tubi's vast reach and engaged audience with Viant's expertise in CTV, identity, and measurement.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251002150455) on October 02, 2025, and is solely responsible for the information contained therein.

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