TechTarget Inc. has published an analysis of the large-area display market, forecasting a 2.8% year-over-year increase in unit shipments for 2025, according to Omdia's latest market tracker. The growth is largely driven by strong demand in mobile PC displays, particularly notebooks and tablets, which is expected to offset declines in both TV and monitor segments. The report projects total large-area display shipments to reach 909.4 million units in 2025, up from 884.6 million in 2024. Tablet PC displays are forecast to grow by 16.3% year-over-year, while notebook PC displays will see a 6.1% increase. In contrast, shipments for TVs and monitors are anticipated to decline by 3.2% and 1.0%, respectively. The analysis highlights a divergence in regional strategies. Chinese panel makers are boosting their market share in IT displays through new Gen 8.6 IPS LCD fabs, with China expected to contribute 67.6% of total large-area LCD shipments in 2025. BOE is predicted to lead this segment with a 37.1% share. Meanwhile, Korean manufacturers are expanding their presence in the OLED market, especially for IT applications like monitors and notebooks. Korea is projected to account for 83.7% of large-area OLED shipments, with Samsung Display and LG Display leading the market. The findings underscore shifting market dynamics as manufacturers adapt to changing demand across display applications.