Ibotta Inc., operator of North America's largest digital promotions network, has announced plans to enter into a strategic partnership with Circana, LLC. This collaboration will combine Ibotta's precision-targeted digital promotional capabilities with Circana's advanced consumer intelligence and analytical expertise. The partnership aims to provide consumer packaged goods (CPG) brands with enhanced measurement tools to understand the true incremental sales impact of Ibotta campaigns. Initial proof-of-concept studies have shown that Ibotta's campaigns generate strong incremental sales exceeding category benchmarks. Circana's Household Lift studies for Ibotta campaigns are expected to begin rolling out in late 2025, with availability to all brands by early 2026.