Criteo and DoorDash Announce Multi-Year Partnership to Expand Retail Media Advertising

Reuters
Oct 06
Criteo and DoorDash Announce Multi-Year Partnership to Expand Retail Media Advertising

Criteo SA has announced a multi-year partnership with DoorDash to expand advertising opportunities across DoorDash's marketplace, which includes grocery, convenience, and other non-restaurant retailers. As part of the agreement, Criteo will act as an extension of DoorDash's U.S. ad sales team and collaborate with brands and agencies to drive advertising demand. The partnership will provide advertisers working with Criteo access to a range of DoorDash ad formats, such as on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels including display, video, search, and social. The two companies will also explore potential integration of their advertising technologies in the future.

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