一辆新车上市，很多车企都会经历较长时间的对外宣发，比如概念发布、某些“不经意”的马路谍照曝光、各类媒体和KOL试驾活动、发布会等等。在此过程中，友商也能做好充分应对准备。然而特斯拉却不按套路出牌，不喜欢发广告，经常就是忽然发新车，让友商措手不及；例如部分车型（如新款Model S/X）未举办发布会即悄然上线官网；比如今年7月，特斯拉突然在官微上宣布“Model Y L，金秋见！ ”。这次也是熟悉的...
Source Link一辆新车上市，很多车企都会经历较长时间的对外宣发，比如概念发布、某些“不经意”的马路谍照曝光、各类媒体和KOL试驾活动、发布会等等。在此过程中，友商也能做好充分应对准备。然而特斯拉却不按套路出牌，不喜欢发广告，经常就是忽然发新车，让友商措手不及；例如部分车型（如新款Model S/X）未举办发布会即悄然上线官网；比如今年7月，特斯拉突然在官微上宣布“Model Y L，金秋见！ ”。这次也是熟悉的...
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