谷歌再次站上被告席——本次关于广告业务整改方案的审判，或将重塑其数字广告业务模式。该案于九月下旬在弗吉尼亚州亚历山德里亚市启动，距Leonie Brinkema法官裁定谷歌通过广告技术部门维持垄断地位违反反垄断法仅数月之遥。
美国司法部与17个州联合要求法官采取强硬措施——强制谷歌出售其AdX广告交易平台，并将其出版商广告管理系统DFP的竞价系统开源。司法部表示，若此举仍无法恢复市场竞争，应要求谷歌整体出售DFP系统。
但专家警告称，此类分拆将引发混乱且耗时漫长。哥伦比亚大学教授Jason Nieh向法庭陈述，这将是一项“前所未有的复杂工程”，可能需耗时五年以上完成。
此次审判距离另一起认定谷歌在在线搜索领域构成非法垄断的裁决仅数周，尽管该案法官未强制要求谷歌出售Chrome浏览器——分析师普遍认为此举令谷歌获得喘息之机。
“该裁决充其量只是隔靴搔痒，”AXM analytics高级副总裁Sara Owens表示。她补充道，谷歌面临的真正挑战可能来自OpenAI和Perplexity等AI搜索工具的崛起，这些工具正在深刻改变人们获取信息的方式。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.