历史的相似从来不是简单的重复。四十年前外资汽车品牌入华,营销历经“水土不服”磨合;如今,中国车企出海“融进去”,不仅要同样闯本土化之关,还遇到“不做声量没市场、做声量易遭反弹”的新考题。如何破解?▌文 | 柳燕上个月,我参加了2025慕尼黑车展(IAA MOBILITY),回来后写了一篇专栏文章《慕尼黑车展归来,谈谈中国汽车出海的三个阶段与一个范本》。其中提到,如果把中国汽车出海分为三个阶段的话,...
Source Link历史的相似从来不是简单的重复。四十年前外资汽车品牌入华,营销历经“水土不服”磨合;如今,中国车企出海“融进去”,不仅要同样闯本土化之关,还遇到“不做声量没市场、做声量易遭反弹”的新考题。如何破解?▌文 | 柳燕上个月,我参加了2025慕尼黑车展(IAA MOBILITY),回来后写了一篇专栏文章《慕尼黑车展归来,谈谈中国汽车出海的三个阶段与一个范本》。其中提到,如果把中国汽车出海分为三个阶段的话,...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.