Counterpoint报告:2025上半年XR市场冷暖分化,AR大增50%但VR下滑14%

极客网
Oct 10, 2025

极客网·XR 10月10日根据Counterpoint Research 最新发布的全球 XR(增强现实 AR / 虚拟现实 VR)头显出货量研究报告。在全球消费电子需求普遍疲软的大环境下,XR 领域呈现出鲜明的 “冰火两重天” 态势:AR 智能眼镜赛道强势复苏,2025 年上半年出货量同比激增 50%;而 VR 头显市场则持续遇冷,同期出货量同比下滑 14%,两大细分领域的发展路径差异愈发凸显。...

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