10月10日，新浪财经注意到，近日霸王茶姬发布的为网球名将郑钦文庆生的海报中，郑钦文的身份已变成“霸王茶姬全球品牌代言人”。早在2024年奥运会时，郑钦文的身份还是“全球健康大使”。对于上述消息，接近霸王茶姬人士表示，“属实。作为中国新生代运动员代表，郑钦文以一系列优异的成绩和坚韧、自律的形象赢得国际认可，其健康向上的精神气质，与霸王茶姬倡导的现代东方茶健康理念高度契合。”
公开资料显示，此前霸王茶姬曾邀请歌手孙燕姿出任亚太区品牌代言人，而郑钦文此次成为了其首位全球品牌代言人。2025年，霸王茶姬全球扩张加速，新增美国、印尼、菲律宾、越南等市场。
责任编辑：杨赐
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