双节智能家电热卖 双11大促提前打响

中国家电网
Oct 09, 2025

今年中秋国庆双节“合体”,家电市场热闹非凡。京东在广州推出“羊城家装补贴”,苏宁易购也将双 11 全面提前至国庆档,还有商家打出“不等双 11,国庆超级补”的口号。虽受多因素影响,双节整体销量或难超去年同期,但消费市场结构性升级趋势明显,智能产品销售占比大幅提升。国庆假期,北京中塔苏宁易购 Max 店智能家电销售占比超 60%,交互式家电市场认可度持续上升,方言智能语音空调、一键搜菜谱烤箱等需求...

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