竞争已远不止于商业模式和地区市场,而是产品创新层面的问题作者 |Drizzie在入门级市场子弹不足,卡地亚坐不住了。据时尚商业快讯,卡地亚于9月29日在全球发售新品Love Unlimited手镯和戒指,包含18K白金、玫瑰金和黄金三个版本,手镯售价7.5万至8万元,发售至今已过去十天,新品引发了消费者的广泛讨论,部分码数在天猫旗舰店已经售罄。然而从业界讨论来看,市场似乎低估了品牌此举的战略意义。...
Source Link竞争已远不止于商业模式和地区市场,而是产品创新层面的问题作者 |Drizzie在入门级市场子弹不足,卡地亚坐不住了。据时尚商业快讯,卡地亚于9月29日在全球发售新品Love Unlimited手镯和戒指,包含18K白金、玫瑰金和黄金三个版本,手镯售价7.5万至8万元,发售至今已过去十天,新品引发了消费者的广泛讨论,部分码数在天猫旗舰店已经售罄。然而从业界讨论来看,市场似乎低估了品牌此举的战略意义。...
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