2025财年（截至2024年8月31日止），优衣库母公司迅销集团业绩表现亮眼，收入增长10%，营业利润增长13%，创下历史新高，优衣库海外业务的强劲增长成为关键原因。在当下的消费环境转变下，优衣库在全球市场有着一定的性价比，这也让其可观的销量和业绩增长不难理解。但在大中华区，其所拥有的性价比不再是优势，随着竞争对手的加紧布局及“优衣库平替”生意的挤压，优衣库的全球“一张牌”策略恐怕行不通。 整体...
Source Link2025财年（截至2024年8月31日止），优衣库母公司迅销集团业绩表现亮眼，收入增长10%，营业利润增长13%，创下历史新高，优衣库海外业务的强劲增长成为关键原因。在当下的消费环境转变下，优衣库在全球市场有着一定的性价比，这也让其可观的销量和业绩增长不难理解。但在大中华区，其所拥有的性价比不再是优势，随着竞争对手的加紧布局及“优衣库平替”生意的挤压，优衣库的全球“一张牌”策略恐怕行不通。 整体...
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