摩根士丹利在10月7日发布的最新深度研报《Luxury Sector: Creative Cycles and Re-Rating Potential》中明确指出,未来18个月奢侈品板块将经历一个“创意复苏”的拐点期。尽管宏观环境依旧承压,但行业内部正在悄然进行过去30年来最密集的创意换血。报告揭示,目前有超过20位新任创意总监同时在各大品牌上任,这一数字创下历史纪录。这种创意的集中爆发,预计将...
Source Link摩根士丹利在10月7日发布的最新深度研报《Luxury Sector: Creative Cycles and Re-Rating Potential》中明确指出,未来18个月奢侈品板块将经历一个“创意复苏”的拐点期。尽管宏观环境依旧承压,但行业内部正在悄然进行过去30年来最密集的创意换血。报告揭示,目前有超过20位新任创意总监同时在各大品牌上任,这一数字创下历史纪录。这种创意的集中爆发,预计将...
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