十一假期刚结束，商界就出了两条有意思的新闻：卖奶茶的蜜雪冰城和搞物流的京东，都出手“买买买”了。咱们用大白话聊聊这是怎么回事。1.蜜雪冰城：把老板娘的业务“正式收编”了什么事？ 蜜雪冰城花了将近3个亿，买下了一个叫 “鲜啤福鹿家” 的啤酒品牌大部分股权，成了它的控股老板。为什么这么买？ 这笔钱分两部分：绝大部分是直接投给这家啤酒公司，帮它发展；一小部分是买了另一个小股东手里的老股。为什么买它？开...
Source Link十一假期刚结束，商界就出了两条有意思的新闻：卖奶茶的蜜雪冰城和搞物流的京东，都出手“买买买”了。咱们用大白话聊聊这是怎么回事。1.蜜雪冰城：把老板娘的业务“正式收编”了什么事？ 蜜雪冰城花了将近3个亿，买下了一个叫 “鲜啤福鹿家” 的啤酒品牌大部分股权，成了它的控股老板。为什么这么买？ 这笔钱分两部分：绝大部分是直接投给这家啤酒公司，帮它发展；一小部分是买了另一个小股东手里的老股。为什么买它？开...
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