砸钱营销之下,宝尊电商亏损难止,支柱业务增长放缓,依靠GAP难破局

和讯网
Oct 10

宝尊电商(NASDAQ:BZUN、09991.HK)今年上半年仍未实现盈利,公司近四年半累亏金额超14亿元。连年亏损的背后,是公司高居不下的销售费用。在电商行业经历结构性变革、传统模式受到冲击的背景下,公司电商板块增长乏力。电商品牌管理作为公司重点打造的新业务,即便有GAP、Hunter等品牌加持,但目前仍难扛营收大旗。进一步研究发现,在中国快时尚市场的激烈竞争中,GAP尚未建立起价格 竞争优势 ...

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