“1元水战” 时隔一年半,农夫、怡宝、娃哈哈谁赢了?

食品招商网
Oct 11

去年4月,农夫山泉推出绿瓶纯净水,将终端价直接下探至1元左右/瓶,矛头直指怡宝与娃哈哈的核心腹地。随之而来的是一场席卷整个包装水行业的“水战三国”——农夫山泉、怡宝和娃哈哈纷纷投入充足“弹药”展开激战。一年半后的今天,战局逐渐明朗。线下零售监测机构马上赢数据显示,2024年4月至2025年8月,娃哈哈包装水市占率从14.22%增长至17.7%;同期,华润饮料包装水市占率则从25.11%下跌至...

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