(来源:经济日报)
转自:经济日报
由B站独家承办的手办模型展Wonder Festival 2025(以下简称“WF2025”)国庆中秋假日期间在上海举办。作为全球最大规模的手办模型展,今年的WF2025在整体规模与热度方面再创新高,吸引全球超400家品牌商家、超2000名个人创作者参与,更有十万余件手办展品重磅亮相。
WF2025在品牌商家阵容上进一步升级,整体数量同比去年大幅增长,新品牌占比超35%。据统计,本届展会有超千款展会限定和新品重磅亮相。
WF2025在当日版权阵容上实现进一步突破。B站继续牵头开放自身版权,并联动国内超35家知名IP共同助推创作者生态,合作IP总数达62个。“当日版权制”为WF展会历年来的重要特色,即个人原型师可以在展会期间展示与贩卖开放版权IP相关的手办模型,这一制度大幅提升了原型师的创作、交流积极性。
B站不仅是年轻人高度聚集的互联网视频社区,还是中国最活跃的手办模型兴趣社区之一。本届展会期间,B站进一步从内容和交易生态两大维度上对展商开展激励和扶持。如首次推出WF展商专属内容曝光扶持计划,提供亿级曝光和流量倾斜;B站会员购也在展期同步开启专属销售通道,实现线上线下展销联动,多方面帮助展商拓宽销路。(经济日报记者 李治国)
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