【券商聚焦】中国银河证券:中秋国庆假期服务消费韧性显著

金吾财讯
Oct 09

金吾财讯 | 中国银河证券表示,综合节前预测数据,假期前六日居民出游需求整体好于预期,虽增速环比五一假期放缓,但该机构认为一方面因基数提升,另一方面则受5-6日部分区域遭遇台风天气影响,导致5-6日全国高铁、民航发送旅客增速显著放缓。据灯塔数据不完全统计,假期前六日国内演出市场票房129亿/同比+130%,其中音乐类票房118亿同比+125%。虽然灯塔数据受统计报送影响,口径上存一定不可比性,但该机构认为演出市场的火爆仍是毋庸置疑的事实。自上而下看,在服务消费成为提振内需重要抓手+地方政府通过举办大型演出、赛事活动获得拉动地方消费的良好效果后,过往针对营业性演出、体育赛事和各类大型群众性活动的审批流程不断优化,正推动优质演唱会、体育赛事数量持续增加。该机构指,中秋国庆假期服务消费韧性显著,在服务消费成为提振内需重要抓手背景下,建议重点关注线下服务消费的受益业态。

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