主品牌、童装齐增10%,电商流水涨20% 361度Q3智能化与渠道升级同步推进

财中社
Oct 13, 2025

  10月13日,361度(01361)发布公告,2025年第三季度的营运概要显示,361°主品牌产品在该季度的零售额较2024年同期录得约10%的正增长,361°童装品牌的零售额同样较2024年同期实现约10%的正增长。此外,361°电子商务平台的整体流水较2024年同期则录得约20%的正增长。

  在业务更新方面,361°通过产品科技创新和专业赛事赞助持续扩大品牌影响力,战略性与斯坦德机器人(无锡)股份有限公司合作,推动品牌智能化发展。期间,361°推出了多款新产品,包括搭载DWS动态防水系统的“雨屏9代”跑鞋和全新设计的“DVD4”篮球鞋,进一步增强市场竞争力。

  在渠道建设方面,361°坚持线上线下协同发展,宣布与美团闪购及美团团购合作,提升消费者购物体验。截止2025年9月30日,361°在全国超品门店数量达93家,展现出多元化销售模式带来的可持续增长潜力。

(文章来源:财中社)

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