Philip Morris Faces Italian Antitrust Probe Over Advertising

Dow Jones

Oct 15

By Mauro Orru

Italy's competition watchdog launched an investigation into Philip Morris International, saying the tobacco company might have misled customers when advertising some products.

The Italian Competition Authority, or AGCM, said Wednesday that Philip Morris resorted to phrases such as smoke-free and smoke-free future when promoting certain products. Officials said these phrases could mislead consumers because they referenced products that can be addictive or harmful even though they don't involve combustion.

Antitrust and law enforcement officials carried out inspections at company premises on Tuesday, the AGCM said.

Philip Morris didn't respond to a request for comment.

Write to Mauro Orru at mauro.orru@wsj.com

(END) Dow Jones Newswires

October 15, 2025 03:29 ET (07:29 GMT)

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Officials said these phrases could mislead consumers because they referenced products that can be addictive or harmful even though they don't involve combustion. \n</p>\n<p>\n  Antitrust and law enforcement officials carried out inspections at company premises on Tuesday, the AGCM said. \n</p>\n<p>\n  Philip Morris didn't respond to a request for comment. \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Write to Mauro Orru at mauro.orru@wsj.com \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 15, 2025 03:29 ET (07:29 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0661504455.SGD","symbol_name":"Blackrock Global Equity Income A5 SGD-H","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2575120552","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2575120552","pubTimestamp":1760513340,"columns":[{"name":"Policy And Regulatory","id":32,"label_key":"policyRegulatory"}],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Italy's competition watchdog launched an investigation into Philip Morris International, saying the tobacco company might have misled customers when advertising some products.The Italian Competition Authority, or AGCM, said Wednesday that Philip Morris resorted to phrases such as smoke-free and smoke-free future when promoting certain products. 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Officials said these phrases could mislead consumers because they referenced products that can be addictive or harmful even though they don't involve combustion. \n\n\n  Antitrust and law enforcement officials carried out inspections at company premises on Tuesday, the AGCM said. \n\n\n  Philip Morris didn't respond to a request for comment. \n\n\n \n\n\n  Write to Mauro Orru at mauro.orru@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  October 15, 2025 03:29 ET (07:29 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"policyRegulatory","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}