美股异动|拼多多盘前涨1.46% 试水娱乐直播 支持PK打赏

格隆汇
Oct 15, 2025

拼多多(PDD.US)美股盘前涨1.46%。消息上,拼多多通过微信小程序直播专区试水娱乐直播业务。其新增的“歌舞娱乐”直播间已支持打赏、PK等互动功能,玩法类似抖音、快手。与带货直播不同,该类直播间引入了观众消费等级体系,用户打赏金额累计越高,等级提升越多,可解锁专属礼物、入场特效等权益。此举旨在增强用户粘性与复购意愿,拓展直播业务形态。

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