“双11”是电商平台促销放量的必争节点，“双11”又是它们趋势性风格的集中展示，当减免规则越来越简单，竞争差异化反而越来越明显。 今年“双11”再度刷新“史上最长”的纪录。无论抢跑的快手、京东和抖音，还是后发而至的小红书、淘宝天猫，“双11”舞台上，消费者所见到的，可能是相差无几的优惠，但绝不是统一“剧本”。 除了启动时间，要不要预售是近两年几大电商平台在“双11”的主要差异。如果以现货开卖为...
Source Link“双11”是电商平台促销放量的必争节点，“双11”又是它们趋势性风格的集中展示，当减免规则越来越简单，竞争差异化反而越来越明显。 今年“双11”再度刷新“史上最长”的纪录。无论抢跑的快手、京东和抖音，还是后发而至的小红书、淘宝天猫，“双11”舞台上，消费者所见到的，可能是相差无几的优惠，但绝不是统一“剧本”。 除了启动时间，要不要预售是近两年几大电商平台在“双11”的主要差异。如果以现货开卖为...
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