雪王“买醉”,新茶饮卷向“微醺经济”

潮新闻
Oct 15, 2025

01蜜雪集团以2.85亿元注资福鹿家,持股53%成为最大股东,开启酒饮跨界布局。02福鹿家全国门店达1200家,主打10元以内鲜啤,产品价格亲民且量贩式销售。03蜜雪冰城进军啤酒行业,延伸消费场景,打造日茶夜酒全时段覆盖模式。04茶颜悦色、茶百道等新茶饮品牌涉足微醺经济,推出联名酒类饮品拓展业务线。05中国啤酒市场转向质量增长,鲜啤凭借新鲜与即时消费属性,潜力巨大。以上内容由传播大模型和...

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