龙年生育红利消退 奶粉头部玩家技术军备竞赛鸣枪

第一财经
Oct 15

龙年(2024年)生育热对奶粉市场的影响正在逐步减弱。记者了解到,今年下半年以来,婴幼儿配方奶粉行业的阶段性回暖开始降温,刚有所缓和的行业竞争再次加剧。但区别于上一轮的价格大战,头部乳企更多将目光集中在技术竞赛之上。  10月14日,中国飞鹤(06186.HK)召开新品发布会,公布了四款“新一代更适合奶粉新品”,对产品配方、原料等进行新一轮升级,进一步向精准营养转型。记者注意到,根据国家市场...

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