中国潮玩“跑赢”迪士尼,这个品牌凭什么?

火星财经局
Oct 16, 2025

2025年第四季度来临,全球玩具行业的一份数据变化格外惹眼——2025年上半年,泡泡玛特实现营收138.76亿元人民币,以微弱优势正式超越迪士尼玩具业务收入,跃居全球玩具行业第二,仅次于乐高。不讲故事,不卖情怀,仅凭几个热门IP形象,成立于2010年的泡泡玛特就悄然改写了世界玩具行业竞争格局。这个从中国走向世界的潮玩品牌到底有多“热”?背后又有怎样的商业逻辑和“流量密码”?近日,记者进行了走访调查...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10