格隆汇10月14日|花旗发表报告指,根据该行第三季对Reels的追踪,Meta广告载量按季增230个基点至27.1%(按年增460个基点),创自2022年第四季以来最大按季增幅(尽管第二季广告载量曾按季减少100个基点)。随着IG月活跃用户于9月突破30亿,且Reels界面使当日发布影片曝光量提升50%,带动内容实时性显著增强,用户参与度持续增长,花旗认为这将为提升广告投放精准度、相关性及个人化...
Source Link格隆汇10月14日|花旗发表报告指,根据该行第三季对Reels的追踪,Meta广告载量按季增230个基点至27.1%(按年增460个基点),创自2022年第四季以来最大按季增幅(尽管第二季广告载量曾按季减少100个基点)。随着IG月活跃用户于9月突破30亿,且Reels界面使当日发布影片曝光量提升50%,带动内容实时性显著增强,用户参与度持续增长,花旗认为这将为提升广告投放精准度、相关性及个人化...
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