传媒行业专题报告:小红书从种草到生活兴趣社区

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从小红书看优质内容的价值并托举内容电商:小红书先从女性用户出发、优质内容产品奠定了内容社区发展新期待。从移动互联网到AI时代,小红书的UGC用户生产内容\PUGC专业用户生产内容等维度积累了优质内容语料及数据池。当AI拉平内容供给后,时间成本与物品需求匹配端看,优质且有用的内容价值向上,也将成为性价比高的引流与留存用户的方式;进而可关注内容电商 ,可关注B站、阿里、芒果超媒(小芒电商)、东方明珠(...

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