费列罗正加快在美国市场的扩张步伐。继以31亿美元收购WK Kellogg后,这家食品集团正计划通过一系列收购与品牌创新,挑战Hershey和Mars在美国包装甜品市场的主导地位。自2018年以来,Ferrero已收购Halo Top冰淇淋、Butterfinger巧克力棒、Keebler饼干和Power Crunch蛋白棒等多个标志性品牌。通过并购与产品升级并行的“双引擎”策略,公司在美国的销售额...
Source Link费列罗正加快在美国市场的扩张步伐。继以31亿美元收购WK Kellogg后,这家食品集团正计划通过一系列收购与品牌创新,挑战Hershey和Mars在美国包装甜品市场的主导地位。自2018年以来,Ferrero已收购Halo Top冰淇淋、Butterfinger巧克力棒、Keebler饼干和Power Crunch蛋白棒等多个标志性品牌。通过并购与产品升级并行的“双引擎”策略,公司在美国的销售额...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.