天猫正式开启预售 “双11”电商破圈竞技

北京商报
Oct 15, 2025

10月15日晚8点,天猫正式开启预售,将发出上千元的88VIP消费券包。从各大平台披露的玩法和数据来看,北京商报记者注意到,今年“双11”企业均举生态之力寻求差异化破局,大促已从过去的行业“价格战”升级为“效率战+体验战”。玩法简化、精准触达回应了当前消费理性化的需求,而即时零售与跨境出海则打开大促新的增长空间。  折扣玩法去复杂化  今年“双11”,各大电商平台照例开启传统项目——大撒优惠券。以...

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