一场价值千亿的并购:始祖鸟是怎么变成中产精神图腾的?

创业邦
Oct 13, 2025

编者按:本文来自微信公众号 深氪新消费 (ID:xinshangye2016),作者:沐郑栾,创业邦经授权转载。始祖鸟又出圈了,这次是彻头彻尾的黑流量。但也正是这次出圈,让大众惊觉,原来始祖鸟的母公司早已被安踏收购。事实上,这次中国体育品牌史上最大规模的海外并购,背后不仅有安踏,还有腾讯、方源资本以及Lululemon创始人Chip Wilson。并购之后,安踏很快就让年亏损1.2亿欧元的亚玛芬(...

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