集体“背刺”无糖饮料?康师傅、农夫山泉坐不住了

FBIF食品饮料创新
Oct 13, 2025

白砂糖回归,下一代有糖即饮茶重新洗牌经历了前几年“无糖”浪潮后,如今的饮料市场上,“有糖”茶饮料正悄然拿回在社交媒体的话语权。据千瓜数据显示,小红书上过去90天,仅“冰红茶”这一个话题词新增的相关笔记数量,就达到“无糖茶”的一倍多,话题曝光和互动量也远超后者。图片来源:千瓜数据翻看新上市的饮料瓶背面配料表,曾经令人躲避不及的白砂糖,最近也有一种“熹妃回宫”的阵势。无论头部品牌,还是主打无糖的部分...

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