商标争夺战背后的出海较量

华西都市报
Oct 13

业内认为,海外市场已成为国内凉茶品牌争夺的新战场,这也是王老吉公司和加多宝在海外商标问题上互不相让的重要原因。根据沙利文数据,相比碳酸饮料市场的降温趋势,全球植物饮料行业正呈现爆发式增长,2019至2024年,年复合增长率近10%。其中,东南亚、中东等新兴市场成为新增长极,2023年东南亚植物饮料增速达25%。2025年8月18日,王老吉WALOVI国际罐全球首发。在此次发布会上,王老吉副总经理...

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