中信建投：首程控股(00697)全国首家机器人科技体验店落地维持“买入”评级

智通财经

Oct 13, 2025

智通财经APP获悉，中信建投发布研报称，首程控股(00697)在基础设施领域、科技资产领域，构建投资、运营的业务矩阵，打造“资产循环+数智化运营”的创新模式。在机器人领域，公司推进“投资+运营+生态”一体化发展路径，向机器人全链条服务平台型企业深度转型。业务具备成长属性的同时，公司兼具高分红的价值属性，该行看好公司的发展前景。该行预计2025-2027年公司实现营收14.79、17.92、21.43亿港元，归母净利润分别为5.87、7.54、9.09亿港元，维持“买入”评级。

2025年10月1日，首程控股打造的全国首个常态化运营的机器人消费场景——“陶朱新造局”(暂定名)机器人科技体验店正式开业，落地北京融石广场，并同步在首都机场T3航站楼、成都春熙路快闪亮相。机器人科技体验店构建了“选购—体验—交付—服务”的一体化消费闭环，店内集中展示200余款机器人产品，涵盖家庭陪伴、教育娱乐、医疗康养、运动娱乐等多个场景，消费者可以亲身体验，真正实现“摸得着、学得会、用得上、带得走”。机器人科技体验店是首程控股机器人产业链向C端延伸的重要落地，未来公司计划在全国核心城市陆续开设多家机器人科技体验店，通过线上直播间与线下门店的联动，形成线上线下一体化的消费场景，推动机器人真正走进千家万户。

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