商贸零售行业10月投资策略暨三季报前瞻:消费整体平稳增长 把握细分板块配置机遇

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Oct 13, 2025

核心观点三季报预计行业内个股表现依旧分化。2025 年8 月,社会消费品零售总额3.97 万亿,同比增长3.4%。其中商品零售额同比增长3.6%,餐饮收入同比增长2.1%。国庆中秋假期,全国重点零售及餐饮增速2.7%,三季度以来消费行业增速整体相对平稳,存量时代下,个股逻辑大于行业逻辑。1)美容护理:三季度是化妆品行业淡季,但随着行业越发注重平销,以及为应对Q4 大促提前,相关营销及推品节奏都有所...

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